PR
You’re doing great work and getting great feedback from clients. But often it’s a well-kept secret! Yellow Bird works with you to identify those PR stories which are the most newsworthy and likely to be picked up by the local, national and trade press.
Tailoring your PR strategy
We’ll help you to:
- learn the key components of a good story;
- identify the stories within your business that are of interest to a wider audience;
- select relevant publications and find out what they are interested in;
- create your media contacts list;
- structure your press release for publishing; and
- amplify your coverage.
Interested in learning more? Take a look at our step-by-step SlideShare guide:
Access our Press Release template here.
Don’t forget that positive PR can also be gained from being shortlisted or winning an award. Find out more by accessing our How to win awards for your business – a pain-free guide.
Request a call back from Yellow Bird
Services
Improving your marketing & communications
Ghostwriting
Articles & Web Content
Case Studies
Events
Newsletters
PR
Promotional Copy
Proposals
Strategy
Training
Blog
More from the Yellow Bird’s blog
The power of writing it down
Normally we think of content as a planned process of communication; with a key message, call to action and Google ranking in mind. But writing content for ourselves can help in so many ways. Never more so than in the unsettling times we now face. What does putting pen...
5 easy steps to get writing
Adding regular and engaging content to your website is not only good SEO practice, it also helps reinforces your brand and shows your clients you’re engaged in subjects they care about. I love writing copy. I get paid for what I love and have the opportunity to work...
How to create case studies with impact
How do you create case studies with maximum impact? Yellow Bird’s blog outlines the best approach to: get client buy-in; avoid duplication; create focus; and show impact. The result? A case study that is meaningful and demonstrates to potential customers how working with you achieves results.