Normally we think of content as a planned process of communication; with a key message, call to action and Google ranking in mind. But writing content for ourselves can help in so many ways. Never more so than in the unsettling times we now face. What does putting pen...
Adding regular and engaging content to your website is not only good SEO practice, it also helps reinforces your brand and shows your clients you’re engaged in subjects they care about. I love writing copy. I get paid for what I love and have the opportunity to work...
How do you create case studies with maximum impact? Yellow Bird’s blog outlines the best approach to: get client buy-in; avoid duplication; create focus; and show impact. The result? A case study that is meaningful and demonstrates to potential customers how working with you achieves results.
“I notice that you use plain, simple language, short words and brief sentences. That is the way to write English―it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in.” Wise words indeed from Mark Twain but...
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