Congratulations to Yellow Bird client The Carpenter’s Arms who have been crowned winners of East Midlands Chamber’s Leicestershire Business Awards!
The Loughborough addiction recovery charity was amongst the winners to be announced at the 2024 awards ceremony taking place at The Venue @ DMU on Friday, 8th November. As well as winning the ‘Business Improvement Through Technology’ Award, the charity also made it as a Finalist in the ‘Commitment to People’ category…
Congratulations to Yellow Bird client The OHMI Trust who, following selection for a BBC Radio 4 Charity appeal, raised an incredible £11,181. The much-needed injection of cash will help match disabled musicians with the adapted musical instruments and enabling...
Congratulations to Yellow Bird client Access Training (East Midlands) Ltd who have been chosen as the home shirt sponsor of Notts County Football Club for the 2022-23 football season. The sponsorship agreement, which has been made possible by the generosity of...
A newsletter can be a really great way to engage with your audience. It can also seem like a real bind trying to come up with interesting things to write about! If you’re thinking of launching a newsletter and don’t know where to start, or if you’ve fallen out of love...
One of the best and most rewarding things about life as a copywriter is the opportunity to work on so many different projects, and with so many different and interesting people. My work with The OHMI Trust is one such example. It’s always satisfying to...
One of the reasons it pays to work with a small business, is that they work hard to keep overheads and costs low. It’s certainly the case for Yellow Bird Marketing and Communications. Since the clients we work with all have very different needs when it comes to...
Without knowing how your competitors are performing, it’s easy to operate in your own bubble. You’ve built up a loyal base of repeat customers, your products and services are well received and your order book remains full. But if market conditions suddenly...
A copywriter writes copy that influences readers in some way. It could be copy that entices them to find out more about you or to buy your product; that educates them about a particular subject; or that entertains them. Whatever the desired outcome, there’s a common...
Every business has a story to tell. All too often, however, it’s hard to carve out time to promote it. Applying a structured approach to getting published can make the process so much easier. This presentation shows you how in six easy steps: Identify your stories...
Normally we think of content as a planned process of communication; with a key message, call to action and Google ranking in mind. But writing content for ourselves can help in so many ways. Never more so than in the unsettling times we now face. What does putting pen...
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