One of the reasons it pays to work with a small business, is that they work hard to keep overheads and costs low. It’s certainly the case for Yellow Bird Marketing and Communications. Since the clients we work with all have very different needs when it comes to...
Without knowing how your competitors are performing, it’s easy to operate in your own bubble. You’ve built up a loyal base of repeat customers, your products and services are well received and your order book remains full. But if market conditions suddenly...
A copywriter writes copy that influences readers in some way. It could be copy that entices them to find out more about you or to buy your product; that educates them about a particular subject; or that entertains them. Whatever the desired outcome, there’s a common...
Every business has a story to tell. All too often, however, it’s hard to carve out time to promote it. Applying a structured approach to getting published can make the process so much easier. This presentation shows you how in six easy steps: Identify your stories...
Normally we think of content as a planned process of communication; with a key message, call to action and Google ranking in mind. But writing content for ourselves can help in so many ways. Never more so than in the unsettling times we now face. What does putting pen...
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