Congratulations to Yellow Bird client Access Training (East Midlands) Ltd who have been chosen as the home shirt sponsor of Notts County Football Club for the 2022-23 football season.
The sponsorship agreement, which has been made possible by the generosity of Cadbury, will allow Access Training – one of the East Midlands’ leading independent training providers – to reach a much wider cohort of the region’s learners and their families.
Head of Commercial at Notts County, Jordan Worthington, said: “Engaging our fans, their families and the wider community has long been a cornerstone of our historic club.
“Access Training has touched the lives of thousands of people over its nearly 40-year heritage. Inviting them to become a 2022-23 home Front-of-Shirt sponsor will allow us to match our supporters – whether they be learners, their family members or local business owners – with appropriate skills training.”
Nick Rogers, Cadbury Sponsorship Lead, added: “There’s perhaps no better way to empower young people than by giving them access to practical training and education.
“During a time of economic uncertainties, bringing together Access Training and Notts County in this way aims to raise awareness of the important opportunities and resources available to support young people in their local communities.”
Yellow Bird Marketing and Communications has acted as Access Training’s appointed marketing consultant since 2019, advising on all areas of strategy including its marketing and content strategy, feature articles, blogs, proposals, web copy, case studies and PR.
The news of the Home Shirt sponsorship comes in quick succession of Access Training being crowned winners of East Midlands Chamber’s Nottinghamshire Education and Business Partnership Award for the second consecutive year.
Learn more about Yellow Bird’s support of Access Training here.